Alternative health expert Dr. Bryce Wylde, medical advisor on The Dr. Oz Show, says that many of his patients come to him because they feel stressed, tired and lacking energy. “They’ve had a history of getting too little sleep, too few micronutrients,” he says, adding that they’ve been exposed to too many toxins, haven’t been exercising enough and are too much “on the go.” In this video clip, Wylde discusses why it’s time for energy products to be re-formulated and re-packaged. He explains how Suntheanine is changing the energy product category by offering the advantage of enhanced mental clarity.
As a fix to typical energy crises, Wylde says his patients often admit to abusing stimulants such as coffee and energy drinks. “Energy drinks appeal to the needs of athletes and those who want more vigor. The idea is to supplement what their busy lifestyles require,” states Wylde. However he believes that, “Energy needs to be re-defined, re-packaged and re-delivered.”
Changing the energy product category
How can you deliver a new energy category? “First, we need to get away from such terms as ‘boost’, ‘pumped’ or ‘jacked’. These states are notoriously experienced as a quick peak and a hard crash,” says Wylde.
Caffeine and other stimulants are packaged as synonymous with energy. “They work to stimulate our nervous system, having us believe that we’re actually more alert and determined than we really are. Caffeine and other stimulants certainly give you that jolt, but they don’t deliver on the long-lasting focus and energy we truly desire,” he states. Plus, high doses of caffeine can be dangerous, causing sleep disorders, anxiety, panic attacks and heart palpitations.
Wylde confirms that any product promoting energy, “needs to be re-packaged and re-formulated to contain ingredients that help folks experience a calm, focused and alert state of attention. A unique, experiential ingredient called Suntheanine is changing the landscape of the energy category.”
Wylde adamantly believes that, “You can have a product stand out and deliver calm, focused, stable energy and attention. Using Suntheanine, you can create a new formulation or new product that offers the clear advantage of enhanced mental clarity.”
Suntheanine is supported by extensive clinical research, unparalleled safety and well-defined consumer brand recognition. “Differentiate your product with Suntheanine,” encourages Wylde. “It’s a safe and effective ingredient that has single-handedly re-defined energy.”